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Pam Radford
Oct 13, 20244 min read
Unlock the Secret to AI Segmentation - What Top Marketers Are Doing Right Now
AI revolutionizes segmentation! Say goodbye to annual updates, hello to real-time, values-based targeting that boosts engagement and ROI!
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Pam Radford
Sep 30, 20244 min read
7 Ways Values-Based Marketing Wins Hearts (and Wallets)
Brands that align their values with different customer groups create connections that resonate deeply, winning both hearts and wallets.
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Pam Radford
Sep 22, 20243 min read
Why Values Matter More Than Ever: Marketing in a Polarized World
Unlock the power of values-based marketing! Discover how aligning with customer beliefs—beyond politics—drives engagement and builds loyalty
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Pam Radford
Sep 17, 20243 min read
Unlocking Store Potential with Segmentation
Discover how testing values-based segmentation strategies, like those modeled for Home Depot, could drive store traffic and boost sales.
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Pam Radford
Sep 9, 20242 min read
Boost Store Visits by Aligning with What Customers Value
Unlock retail success with actionable, AI-driven geo-psychographic segmentation. Align to customer values to boost traffic and grow revenue.
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Thierry Zamora
Sep 1, 20243 min read
AI’s Benefits Go Beyond Ops
AI in marketing goes beyond efficiency—it's about rethinking customer segmentation for value-driven engagement with tools like Lifemind.
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Pam Radford
Aug 5, 20243 min read
10 Pop-up Shop Ideas for Local Retail Marketing Engagement
Driving local store traffic can be tricky. Match tactics to local insights for real magic. Lifemind helps you do it quickly and affordably!
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Chris Peterson
Jul 12, 20243 min read
Move Your Agency Beyond AI Creative to AI Customer Strategy
Unlock growth with Lifemind's AI: actionable customer insights, rapid content creation, precise targeting, and reduced costs. Discover more.
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Chris Peterson
Jul 1, 20244 min read
What Vacation Preferences Reveal about your Customers Values.
Spot when your marketing is only reaching half of your audience, and how simple changes to appeal to worldviews will grow your business.
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Chris Peterson
Jun 24, 20242 min read
Customer Personas Are Great - Until You Try to Use Them
Most customer personas lack actionability. Lifemind’s AI offers precise, value-based segments with actionable content and targeting.
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Chris Peterson
Jun 17, 20246 min read
The Unique Appeal of the F-150: How a Customer Centric Mindset Captured Liberal and Conservative Customers
Discover the marketing secrets behind the Ford F-150's bipartisan appeal and market dominance. Uncover strategies to open new markets.
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Chris Peterson
Apr 7, 20249 min read
Why Liberal and Conservative Customers Buy Different Stuff
Explore why conservative & liberal customers buy differently using Mary Douglas' Group-Grid model. Tailor strategy for effective engagement.
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Chris Peterson
Apr 1, 20246 min read
Crack the Code on Customer Thought Styles to Drive Growth through Marketing
Understanding how liberal and conservative customers think can boost your sales. Align marketing to their thought styles for better results.
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Chris Peterson
Mar 11, 20244 min read
How Customers with Diverse Perspectives Discover Products
The Customer Journey Begins With A Need Every product or service takes a customer on a journey to varying degrees. It’s a journey to meet...
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Chris Peterson
Feb 26, 20245 min read
How Visual Design Shapes Customer Perception and Market Alignment
Learn how visual styles influence customer perceptions, shaping their first impressions of a business.
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Chris Peterson
Feb 5, 20244 min read
Understanding How Status Influences Customer Perception and Value
Learn how status influences behavior differently for conservatives and liberals, and leverage this insight to enhance product appeal.
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