Question 1

What data does Lifemind need from my Shopify store?

Accepted Answer

Lifemind only needs a count of customers per ZIP code. No names, emails, phone numbers, or purchase history. You create the ZIP code count file on your own machine and upload only the aggregated counts.

Question 2

What is values-based customer segmentation?

Accepted Answer

Values-based segmentation groups customers by their personal values, worldview, and motivations rather than demographics or purchase history. Lifemind maps customers across 189 distinct worldview segments built on decades of academic research in social anthropology and psychology.

Question 3

How is Lifemind different from Shopify's built-in segmentation?

Accepted Answer

Shopify's native segmentation groups customers by behavioral data like purchase frequency, spend, and location. Lifemind adds a layer Shopify cannot provide: why customers buy based on their values and worldview. This helps DTC brands create messaging that resonates and find new audiences beyond behavioral lookalikes.

Question 4

Does Lifemind require a Shopify app install?

Accepted Answer

No. Lifemind works without any app installation or technical integration. You create a customer-count-by-ZIP-code file from your Shopify admin, upload it to Lifemind, and receive your segment report in minutes.