Lifemind reveals how customers perceive your brand, products, and marketing based on their personal worldview.
Your customers' worldviews are formed by three distinct sets of personal values, which drive purchase decisions.
Customer worldview explains how your products fit into the lives of your customers - so you can create far stronger alignment.
Lifemind derives personal values from extensive academic research and validates them through primary research.
1. Academic Foundation
Personal values are identified from research in social anthropology, social psychology, and third-party studies.
2. Validation
Lifemind validates personal values within a purchase decision context.
3. Application
Lifemind encodes personal values across 41,000 U.S. zip codes, yielding 189 unique customer worldviews.
Lifemind's Customer Worldview Code expresses 189 distinct segments, reflecting unique personal values.
Lifemind identifies the worldview segments that buy the most from you so you can better align your marketing.
How Lifemind's AI brings insights and activation to life.
Learns Your Brand and Business
Lifemind AI studies your brand, business, products, and marketing with your web address.
Identifies Best Values for Selling
Lifemind AI analyzes each worldview segment to identify the best values for your marketing.
Creates Values-Based Profiles
Lifemind AI expresses your customer profiles knowing your business and segment personal values.
Aligns Creative Content to Worldview
Lifemind AI develops content infused with your customer's worldviews to create stronger fit.
Shapes Targeting Guidance
Lifemind AI shapes targeting using geographic and interest/ attribute criteria.
