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The Science Behind
Customer Motivations

Lifemind draws from hundreds of research sources to identify actionable consumer values and motivations. 

41,000+ Encoded Zip Codes    189 Motivation Segments   No PII Required

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Lifemind models customer motivations through three dimensions of personal values.

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Lifemind derives motivations from extensive academic research with primary research validation. 

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1. Academic Foundation

Personal values are identified from research in social anthropology, social psychology, and third-party studies. 

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2. Validation

Lifemind validates personal values within a purchase decision context. 

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3. Application

Lifemind encodes personal values across 41,000 U.S. zip codes, yielding 189 unique customer worldviews. 

The research doesn't stop at theory. See how Lifemind translates the methodology into platform outputs your team can use the same day. See the platform →

Lifemind's segment codes express 189 distinct sets of customer motivations.

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These segment codes allow motivations to scale into messaging, targeting, optimization, and media activation. 

How Lifemind's AI brings
customer motivations to life.

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Learns Your Brand and Business

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Identifies Best Values for Selling

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Creates Values-Based Profiles

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Aligns Creative Content to Worldview

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Shapes Targeting Guidance

Want to see the data behind the methodology?
Download the research report →

Ready to optimize for new growth?

See for yourself how fast you can optimize your campaigns for growth. Schedule a quick call. Or contact sales at sales@lifemind.ai. 

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See the platform in action.

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Access a free trial.

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Know exactly how Lifemind will optimize your campaigns. ​​

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