top of page
Lifemind Logo

The Science Behind
Customer Motivations

Lifemind draws from hundreds of research sources to identify actionable consumer values and motivations. 

41,000+ Encoded Zip Codes    189 Motivation Segments   No PII Required

foundation 3.png

Lifemind models customer motivations through three dimensions of personal values.

LM motivations.png

Lifemind derives motivations from extensive academic research with primary research validation. 

foundation 2.png

1. Academic Foundation

Personal values are identified from research in social anthropology, social psychology, and third-party studies. 

validation 2.png

2. Validation

Lifemind validates personal values within a purchase decision context. 

fin map.png

3. Application

Lifemind encodes personal values across 41,000 U.S. zip codes, yielding 189 unique customer worldviews. 

The research doesn't stop at theory. See how Lifemind translates the methodology into platform outputs your team can use the same day. See the platform →

Lifemind's segment codes express 189 distinct sets of customer motivations.

Code.png
These segment codes allow motivations to scale into messaging, targeting, optimization, and media activation. 

How Lifemind's AI brings
customer motivations to life.

globe_edited.png

Learns Your Brand and Business

filter_edited.png

Identifies Best Values for Selling

profile icon_edited_edited_edited_edited

Creates Values-Based Profiles

content 2.png

Aligns Creative Content to Worldview

targeting icon.png

Shapes Targeting Guidance

Want to see the data behind the methodology?
Download the research report →
bottom of page