The problem we solve:
Campaign optimizations that drive real growth.
Every marketing team wants to improve performance. But if the inputs don't change significantly, then results are mostly incremental. New creative and media channels can only go so far.
Lifemind flips the script on optimizations - by generating new inputs for optimization based on what motivates your customers to buy. It's a new layer of market understanding that fuels distinct messaging and targeting so teams can quickly test new angles to drive new growth.
Lifemind generates optimizations using a simple customer report (no PII) and within minutes, teams have new targeting and messaging to put in market. All based on what drives your customers to buy today and tomorrow.
Co-Founder Chris Peterson spent several years researching a new set of psychographic attributes associated with consumers focused on their personal values. He previously founded and sold two innovative digital marketing agencies where he worked with such brands as Google, Peloton, HP, IBM, Microsoft, and Patreon.
Co-Founder Thierry Zamora studied the early applications of AI to marketing to bring Lifemind's new psychographic insights system to life. Early experiments revealed that AI is a powerful tool for translating a customer's personal values into compelling, targeted marketing. He previously served in executive marketing roles at EA, PayPal, GoPro, and Twitter.