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Fuel Your Teams With New Insights, Content, & Targeting

Lifemind turns values-based audience segmentation into assets that help everyone create great marketing campaigns. 

A complete insights-to-activation system on day one.

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Set up your brand
and audience in two minutes

Lifemind learns your business and brand from your web address.

Upload a simple customer file - just customer counts by zip code (no PII).

The audience can be any customer group - all, new, most valuable, etc.

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​Discover your segments in five minutes

Lifemind immediately reveals which segments are buying more from you. 

Easily zero in on best customer segments with segment rankings. 

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Simplify campaign development with Super Segments. 

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Instant customer profiles reveal new market insights

Get an immediate sense for your best customers with photos, maps, and personal values.

 

Customers tell you "Who I Am," "Why I Buy," and "How to Make Me More Loyal."

Includes recommendations for influencers, themes, art direction, copy tone, and more. 

Talk to your best customers anytime

Virtual Focus Groups let you interview your best customers on demand. 

 

Go deeper on marketing, creative, new products, and more. 

Validate ideas and concepts. 

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Automated Playbooks fuel your strategy

Speed campaign development with segment Playbooks for Super Segments. 

Access Playbooks for Acquisition Scale, Acquisition Efficiency, and Retention. 

Includes media mix, themes, and incentives. 

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Creative content agents
fuel ad development

Every segment is connected to a dozen creative agents to fuel creative development.

 

Creative agents include video and audio scripts, email, Facebook ads, Google ads, and more. 

Concepting and headline agents help teams iterate ideas. 

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Media targeting agents activate campaigns

Media targeting agents allow you to deliver targeting files in minutes for each segment. 

 

Targeting agents include zip codes, Facebook, Google, and programmatic outputs.  

Apply geo targeting to any media channel to make it more efficient. 

Scale across markets, segments, and channels.

Lifemind Segment US Map
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