About Lifemind

Founded by growth marketing experts, driven by a compelling new way to look at customers using AI. The result is the potential for rapid transformational growth.

Learn More About the Lifemind Difference

illustration of customers with different values

With a background in growth marketing and a belief that AI should go beyond operational efficiencies, we’ve developed a platform that revolutionizes how marketers connect with their audiences. Lifemind delves into individuals’ core values—covering conservative and liberal outlooks, regional influences, and generational beliefs—to offer a far stronger approach to marketing performance.

The Problems We Solve

Marketers today are overwhelmed by data and MarTech tools, which often impede their vision and ability to achieve business objectives. At the same time, tightening privacy regulations are complicating traditional targeting and optimization, leaving teams to search for alternatives. While AI-driven creative tools offer operational efficiencies, they rely on the same complex data environment and diminishing ability to target - their value is incremental, not transforming.

Lifemind solves all of these issues with a simple AI-powered platform that requires no PII. Lifemind gives you an ability to target your best customers without any reliance on ad tech or third-party cookies and gets you into market fast with creative content based on new customer insights and segmentation.

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Meet the Team

Co-founder

Chris Peterson

Chris Peterson has been at the forefront of every major marketing innovation since the mid-1990s. He founded one of the earliest digital agencies, which was acquired by Publicis Group. He founded a second agency focused on content marketing before "content marketing" was something people talked about. That agency was acquired by Rain, a DTC advertising agency.

While leading his agencies, he has helped such brands as Peloton, Patreon, Lending Tree, Microsoft, HP, HomeChef, Mirror, and many others to achieve significant growth.

Why AI? For Chris, it's his third act in participating in new marketing innovations. This time, it's about empowering marketers with better, faster, and less expensive customer insights and segmentation to power growth.

Co-founder

Thierry Zamora

Thierry Zamora is a growth marketing veteran with experience across diverse sectors. He has successfully led global growth and lifecycle marketing teams at Electronic Arts and GoPro and has held roles at prominent agencies FCB and Publicis.

This experience has fueled a successful consulting practice, working with companies like North (Google), X (Twitter), and PayPal on marketing transformation projects that include building digital growth marketing practices, enhancing marketing operations, leading MarTech deployments, and improving marketing and media performance.

Why AI? This pivotal technology advancement has to extend beyond marketing operational efficiency. Utilized to its full potential, AI should enable Growth Marketers to gain a deeper, more nuanced understanding of customers to achieve better results.

VP Marketing

Pamela Radford

Pamela Radford is a seasoned marketing leader with experience at GoDaddy, Amazon, and Electronic Arts, driving lifecycle marketing for Alexa Shopping and Kindle Content, and boosting revenue and engagement for top franchises like FIFA and Battlefield with data-driven programs and loyalty initiatives.

Pamela's extensive experience also includes roles at Publicis Dialog, McCann Worldgroup and Doremus, where she excelled in business development, CRM programs, and digital strategy.

Why AI? Finally, a way to drive smarter experiments at scale! AI helps us apply smart, actionable segmentation quickly and easily, taking what used to be a multi-month research project down to a matter of days. Love how accessible the technology is to marketers of all types, and excited to see where this new wave of innovation takes us all!

Unlock New Growth Download your Free Brief

Download a free guide to unlocking new growth using customer values.