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About Lifemind

Founded by growth marketing experts, driven by a compelling new way to look at local customers using AI.

illustration of customers with different values

The Problems We Solve

While AI-driven creative tools offer some operational efficiencies, they only solve a piece of the local marketing puzzle. Today's tools are missing both local audience insights and more complete campaign output. Lifemind solves these problems by delivering AI agents designed for the local and regional marketer. The result is a faster path to achieving business objectives without needing any PII, tech integrations, or tracking technologies.

Meet the Team

Co-founder

Chris Peterson

Chris Peterson has been at the forefront of every major marketing innovation since the mid-1990s. He founded one of the earliest digital agencies, which was acquired by Publicis Group. He founded a second agency focused on content marketing before "content marketing" was something people talked about. That agency was acquired by Rain, a DTC advertising agency.

While leading his agencies, he has helped such brands as Peloton, Patreon, Lending Tree, Microsoft, HP, HomeChef, Mirror, and many others to achieve significant growth.

Why AI? For Chris, it's his third act in participating in new marketing innovations. This time, it's about empowering marketers with better, faster, and less expensive customer insights and segmentation to power growth.

Co-founder

Thierry Zamora

Thierry Zamora is a growth marketing veteran with experience across diverse sectors. He has successfully led global growth and lifecycle marketing teams at Electronic Arts and GoPro and has held roles at prominent agencies FCB and Publicis.

This experience has fueled a successful consulting practice, working with companies like North (Google), X (Twitter), and PayPal on marketing transformation projects that include building digital growth marketing practices, enhancing marketing operations, leading MarTech deployments, and improving marketing and media performance.

Why AI? This pivotal technology advancement has to extend beyond marketing operational efficiency. Utilized to its full potential, AI should enable Growth Marketers to gain a deeper, more nuanced understanding of customers to achieve better results.

Head of Growth

Pamela Radford

Pam is a seasoned marketing leader with experience at GoDaddy, Amazon, and Electronic Arts, driving lifecycle marketing for Alexa Shopping and Kindle Content, and boosting revenue and engagement for top franchises like FIFA and Battlefield with data-driven programs and loyalty initiatives.

Pam's experience also includes agency roles at Publicis Dialog, McCann Worldgroup and Doremus, where she excelled in biz dev, lifecycle marketing, and digital strategy.

Why AI? AI lets us experiment and learn faster, giving us the freedom to test ideas and fine-tune strategies without the long wait. It’s exciting to have a tool that helps us make smarter decisions quickly and create campaigns that truly connect with people.

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