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Lifemind Blog


Stop Personalizing Ads That Don't Work
AI personalization has made scaling video ads easier than ever, but most campaigns still fall flat because they miss what really drives performance—customer values. While AI advertising platforms deliver efficiency, values-based targeting delivers resonance. Lifemind combines the speed of AI with deep audience insight, giving marketers smarter, more effective digital marketing tools for video advertising.

Pam Radford
Aug 204 min read


McKinsey Just Confirmed What Strategists Have Always Known
Marketers have always known values shape customer decisions—but until now, those values weren’t targetable. This article explores how AI and ZIP-code-level segmentation are transforming strategy decks into actionable campaigns, finally aligning insight with activation.

Pam Radford
Jul 175 min read


The Future of Marketing: Leveraging Values for Local Success
Marketers have always known values drive decisions—but until recently, acting on that insight at scale was nearly impossible. Now, with AI marketing tools, we can match brand messaging to what people truly care about in every zip code. It’s not about demographics anymore. It’s about motivation. And the brands that get this right aren’t just seeing better ROI—they’re redefining what personalization means in a multi-location world.

Pam Radford
Jun 163 min read
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