Bethany Meadows
Jun 2, 2025
How to Align Your Brand with Red & Blue Customers
In today’s polarized world, consumer decisions are influenced by more than just price and quality—values and worldview play a major role. In this episode, we sit down with Chris Peterson, author of Red & Blue Customers and co-founder of LifeMind, to explore how small business owners can refine their marketing strategies to better connect with their ideal customers.
Chris shares insights on:
How political and cultural identity shape buying behavior
The biggest mistakes businesses make when trying to appeal to "everyone"
Practical steps to identify and attract the right audience
Subtle messaging shifts that can make your brand more effective
How to market smarter—without taking a political stance
Whether you're a small business owner, marketer, or entrepreneur, this episode will give you actionable takeaways to help you craft marketing messages that truly resonate.