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Latest News

Nov 3, 2025

Product Review

AI Ad Generator: Lifemind Review

DeClom AI Tools Review Website Logo

Oct 20, 2025

Press Release

New Research Links Product Preference to Worldview, Not Politics

Cover of Lifemind's research report, Product Positioning by Worldview

Sep 2, 2025

Press Release

Lifemind Launches Free AI Marketing Tool to Instantly Match Brands with Their Most Aligned Customer Segments

Free Customer Profile Tool Mindmap

Aug 5, 2025

Marketing With Empathy Podcast

Red vs. Blue Customers: Drive Growth with this Non-Political Approach

Marketing with Empathy Podcast

Jul 29, 2025

Thought Leadership Studio

Worldview Alignment for Strategic Growth with Chris Peterson

Thought Leadership Studio

Jul 16, 2025

Press Release

'Neutral Marketing Is a Myth': Author and Startup Founder Draws Industry Attention

Lifemind Press Release

Jul 9, 2025

The Profit Accelerator

Red and Blue Customers

The Profit Accelerator

Jun 9, 2025

The Business Behind Your Business Podcast

Inside the Minds of Your Customers: Using Values to Drive Business Growth

The Business Behind Your Business Podcast

Jun 9, 2025

Small Business and Deal Making Podcast

Are your customers red or blue?

Small Business and Deal Making Podcast

Jun 8, 2025

Marketing x Analytics Podcast

Navigating Political Divides using Marketing Analytics, with Chris Peterson

Marketing x Analytics Podcast

Jun 2, 2025

Time to Thrive in Business Podcast

How to Align Your Brand with Red & Blue Customers

Time to Thrive in Business Podcast

May 27, 2025

The Brand Called You

Cracking the Code of Customers | Chris Peterson, Co-founder, Lifemind; Author, ‘Red & Blue Customers’

The Brand Called You

May 20, 2025

In Clear Focus

Red and Blue Customers with Chris Peterson

In Clear Focus

May 14, 2025

Uncomplicated Marketing

Red & Blue Consumers: What Their Worldview Means for Your Brand

Uncomplicated Marketing

May 12, 2025

Retail, Checks & Balances

Red & Blue Customers with Chris Peterson

Retail, Checks & Balances

May 8, 2025

The Retail Influencer

Red, Blue... and Consumer Behavior

The Retail Influencer

May 5, 2025

Selling With Love

Sell Smarter: Understand Liberal vs. Conservative Buyers with Chris Peterson

Selling With Love

May 3, 2025

Sales Pop! Podcast

Branding Without Politics: Insights from Chris Peterson

Sales Pop! Podcast

Mar 30, 2025

OnBrand with Nick Westergaard

How to Connect with Red and Blue Customers

OnBrand with Nick Westergaard

Jan 20, 2025

The Author Switch Podcast

Liberal vs Conservative Marketing: Insights from Chris Peterson’s Research

The Author Switch Podcast

Jul 11, 2023

The Longer Game

Shove the Headlines Aside and Get To Know Your Customers

The Longer Game

Jun 22, 2023

Finite: The Podcast for B2B Marketers

How political ideologies affect B2B buyer behaviour, with Chris Peterson, Co-Founder of Lifemind AI

Finite: The Podcast for B2B Marketers

Jun 10, 2023

Close the Deal Podcast

When Politics Impact Sales

Close the Deal Podcast
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