Nick Westergaard
Mar 30, 2025
How to Connect with Red and Blue Customers
Chris Peterson, Co-Founder of Lifemind, is a marketing pioneer with over 30 years of experience shaping the digital landscape. Author of Red & Blue Customers, Chris has built and sold two innovative agencies, earning recognition from The Wall Street Journal and working with both Fortune 500 brands and fast-growth startups. In this episode of On Brand, we discuss his insights on the evolving digital landscape and how brands can better connect with customers in an increasingly divided world.
From the Show
What brand has made Chris smile recently? Chris shared the smiles that he gets from his beloved New Balance sneakers, which he's delighted to see are back in style!
Connect with Chris on LinkedIn and check out the Lifemind website, including the special offer for listeners at lifemind.ai/onbrand.
As We Wrap …
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On Brand is a part of the Marketing Podcast Network.