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Sarah Panus
Aug 5, 2025
Red vs. Blue Customers: Drive Growth with this Non-Political Approach
EP 155. In today’s increasingly polarized market, understanding your customer base can feel like navigating a minefield. Should brands pick a side, stay neutral, or simply avoid “controversial” topics altogether?
On the latest episode of Marketing With Empathy®, I sat down with Chris Peterson—co-founder of LifeMind AI and author of Red and Blue Customers: How to Drive Growth and Manage Risk in Today’s Conservative and Liberal Markets—to discuss how marketers can unlock growth by understanding worldviews, not politics. Here’s a guide to what every marketing team should know about connecting meaningfully (and safely) with diverse audiences.
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