Ewell Smith
Jun 10, 2023
When Politics Impact Sales
Is your business unintentionally taking a political stance? In this episode of Close The Deal, Ewell Smith sits down with Chris Peterson, author of Red and Blue Customers, to explore how political identity subtly (and sometimes explosively) affects consumer behavior.
Chris shares fascinating insights about liberal vs. conservative buyers, real-life brand case studies, and why most businesses are completely unaware of the worldview signals they send. If you’re a franchise leader, small business owner, or marketer—this is essential listening.
You’ll Learn:
Why knowing your market’s political lean is a strategic advantage
The marketing blind spot hurting brands today
How to avoid alienating customers through misaligned messaging
Real-life examples of political brand wins—and losses
Featuring: Chris Peterson, author and founder of LifeMind.ai