Thought Leadership Studio

How do liberal and conservative belief systems shape what people buy—and how can brands align more effectively without taking sides? In this episode, Chris Peterson, author of Red & Blue Customers and co-founder of Lifemind, reveals how understanding worldview is a powerful tool for market alignment and growth. Chris shares how deep research into social psychology, cultural geography, and consumer data led him to uncover 27 key differences and 7 similarities in the values driving consumer decisions. He explains how brand messaging is never neutral—and how to identify and adjust the worldview signals your business is already sending.

We explore how Strategic Thought Leaders can foster empathy across ideological divides, segment audiences more insightfully, and position products in a way that resonates with real customer beliefs. What this episode will do for you:

• Understand how worldview influences purchasing behavior and brand alignment

• Learn how to identify your market’s ideological leanings -

• Gain tools to align messaging with customer values without polarization

• Discover how belief-driven segmentation can unlock hidden growth

• Build empathy-driven influence as a strategic advantage.