top of page


The Marketing Efficiency Secret Top-Performing Franchises Don't Share
AI is transforming franchise marketing with automation, smart targeting, and personalization—helping brands scale efficiently in 2025.

Pam Radford
Feb 213 min read
1 view


From AI Agents to Community Connections: Top 5 Trends to Level Up Your Local Marketing in 2025
Discover 5 marketing trends for 2025, from AI agents to geo-psychographics, to help businesses personalize local campaigns with ease.

Pam Radford
Jan 84 min read
4 views


5 Ways Smart Brands Keep Their Best Customers
Your best customers aren't leaving, they're slowly drifting away. Learn 5 strategies to keep them engaged and passionate about your brand.

Pam Radford
Nov 12, 20246 min read
3 views


7 Ways Values-Based Marketing Wins Hearts (and Wallets)
Brands that align their values with different customer groups create connections that resonate deeply, winning both hearts and wallets.

Pam Radford
Sep 30, 20244 min read
4 views


Why Values Matter More Than Ever: Marketing in a Polarized World
Unlock the power of values-based marketing! Discover how aligning with customer beliefs—beyond politics—drives engagement and builds loyalty

Pam Radford
Sep 23, 20243 min read
6 views


Balancing AI Insights and Ethics: How AI is Shaping the Future of Customer Segmentation
Learn how AI can make psychographic segmentation actionable, unlocking a new level of targeted marketing by focusing on values and beliefs.
Thierry Zamora
Aug 26, 20242 min read
10 views
bottom of page