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Lifemind Blog


Issue 1: How U.S. Bank Uses AI to Scale Personalization Without Slowing Marketing
U.S. Bank shows what happens when AI is applied to the right marketing problem. By using AI-driven decisioning and real-time customer data, the team replaced slow, rules-based campaigns with personalized engagement at scale. The result: faster execution, higher engagement, and a 127% increase in annual booked accounts, all without adding operational complexity.

Pam Radford
Jan 62 min read


Stop Personalizing Ads That Don't Work
AI personalization has made scaling video ads easier than ever, but most campaigns still fall flat because they miss what really drives performance—customer values. While AI advertising platforms deliver efficiency, values-based targeting delivers resonance. Lifemind combines the speed of AI with deep audience insight, giving marketers smarter, more effective digital marketing tools for video advertising.

Pam Radford
Aug 20, 20254 min read
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