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Why Values Matter More Than Ever: Marketing in a Polarized World
Unlock the power of values-based marketing! Discover how aligning with customer beliefs—beyond politics—drives engagement and builds loyalty

Pam Radford
Sep 23, 20243 min read
6 views


AI’s Benefits Go Beyond Ops
AI in marketing goes beyond efficiency—it's about rethinking customer segmentation for value-driven engagement with tools like Lifemind.
Thierry Zamora
Sep 2, 20243 min read
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Balancing AI Insights and Ethics: How AI is Shaping the Future of Customer Segmentation
Learn how AI can make psychographic segmentation actionable, unlocking a new level of targeted marketing by focusing on values and beliefs.
Thierry Zamora
Aug 26, 20242 min read
10 views
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