Marketers have always known values shape customer decisions—but until now, those values weren’t targetable. This article explores how AI and ZIP-code-level segmentation are transforming strategy decks into actionable campaigns, finally aligning insight with activation.

Unlock the power of values-based marketing! Discover how aligning with customer beliefs—beyond politics—drives engagement and builds loyalty

Drive back-to-school success in 2024 by creating engaging in-store experiences for Gen Z, integrating social media and value-driven offers.