Chris PetersonJun 35 min readMcDonald's Celebrity Meals: Five Market Worldview LessonsLearn from McDonald's: Understand your market's worldview to avoid backlash and drive growth with intentional marketing strategies.
Chris PetersonMar 114 min readHow Customers with Diverse Perspectives Discover ProductsThe Customer Journey Begins With A Need Every product or service takes a customer on a journey to varying degrees. It’s a journey to meet...
Chris PetersonFeb 196 min readDeciphering Customer Influence: Understanding the Dynamics of Social ProofInfluence your market with social proof. Understanding how different customer worldviews respond can optimize your marketing efforts.