Jason Marc Campbell
May 5, 2025
Sell Smarter: Understand Liberal vs. Conservative Buyers with Chris Peterson
Chris Peterson, author of Red and Blue Customers, shares his mind-blowing concept: political values shape what people buy. Peterson uncovers how liberals seek innovation while conservatives prioritize reliability—and how businesses can cash in on this. From Apartments.com to WeatherTech, he shares real-world examples of brands nailing values-based marketing. Whether you’re a marketer, salesperson, or entrepreneur, this episode will flip your perspective on connecting with your audience. Tune in to learn how to boost sales, build loyalty, and thrive in a polarized world with empathy and smarts.
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Listen out for:
- Political values influence buying decisions.
- Tailor marketing to liberal or conservative values.
- Free tool to analyze customer political leanings.
- Real-world examples: Apartments.com and WeatherTech.
- Boost sales with values-based strategies.