Question 1

What is psychographic segmentation?

Accepted Answer

Psychographic segmentation groups customers by the personal values and motivations that drive their purchase decisions — not just demographic traits like age or income. It reveals why customers buy, giving marketing teams a more accurate foundation for messaging, targeting, and strategy.

Question 2

How does Lifemind work without PII?

Accepted Answer

Lifemind uses ZIP code counts — not individual customer records — to map your audience across 189 values-based worldview segments. Upload a simple customer file with zip codes and counts, and Lifemind identifies which segments over-index in your customer base without ever touching names, emails, or personal identifiers.

Question 3

What is values-based customer segmentation?

Accepted Answer

Values-based segmentation groups customers by the personal beliefs and motivations that shape their buying decisions — going deeper than behavioral data or demographics. Lifemind's platform is built on 30 years of validated academic research in social anthropology, mapping the U.S. population across 189 distinct worldview segments.

Optimize New Growth With Customer Motivations

When performance stalls, Lifemind uncovers new messaging and targeting in minutes.

Built for CTV, Meta, Google, TikTok, Influencers, and more.

Lifemind improves the targeting you use today by focusing on customers motivated to buy your products.

Trusted by brands and agencies
to uncover new campaign opportunities.

Lifemind AI has been a game-changer for us. The targeting and insights helped us build a CTV campaign that drove qualified site visitors leading to higher conversion rates.

Mike Hallowell
VP Performance Marketing
American Telecast

Lifemind transforms how you think about customers to drive new ways of achieving growth.

Marilyn Davis
Managing Partner
Rain

Lifemind's approach through its AI-driven platform represents a significant advancement in audience segmentation and targeting."

David Nyurenberg
SVP of Digital
Intermedia

Generate new campaign opportunities in minutes without PII.

Optimize messaging, targeting, and partnerships across every marketing channel.

CHANNEL OPTIMIZATION

Paid Social
Reach and convert customers across social platforms.

CTV/Streaming
Optimize campaigns across connected TV and streaming.

Retail Media
Drive performance across leading retail and commerce platforms.

Programmatic
Reach high-potential audiences ammatic and video networks.

PARTNERSHIP OPTIMIZATION

Influencers
Identify influencers who resonate with your target audience.

Celebrities
Find celebrity partnerships that align with customer motivations and values.

Podcasters
Discover podcasts that connect with hyour audience and drive influence.

Events
Identify events and sponsorships that build awareness and affinity.

All optimization opportunities are powered by customer motivations.

Optimize New Growth With Customer Motivations

When performance stalls, Lifemind uncovers new messaging and targeting in minutes.

Built for CTV, Meta, Google, TikTok, Influencers, and more.

Lifemind improves the targeting you use today by focusing on customers motivated to buy your products.

Trusted by brands and agencies to uncover new campaign opportunities.

Lifemind AI has been a game-changer for us. The targeting and insights helped us build a CTV campaign that drove qualified site visitors leading to higher conversion rates.

Mike Hallowell VP Performance Marketing American Telecast

Lifemind transforms how you think about customers to drive new ways of achieving growth.

Marilyn Davis Managing Partner Rain

Lifemind's approach through its AI-driven platform represents a significant advancement in audience segmentation and targeting."​

David Nyurenberg SVP of Digital Intermedia

Generate new campaign opportunities in minutes without PII.

Optimize messaging, targeting, and partnerships across every marketing channel.

CHANNEL OPTIMIZATION

Paid Social Reach and convert customers across social platforms.

CTV/Streaming Optimize campaigns across connected TV and streaming.

Retail Media Drive performance across leading retail and commerce platforms.

Programmatic Reach high-potential audiences ammatic and video networks.