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Audience Insight Playbooks
AI’s Benefits Go Beyond Ops
AI in marketing goes beyond efficiency—it's about rethinking customer segmentation for value-driven engagement with tools like Lifemind.
Thierry Zamora
Sep 1, 2024
3 min read
Balancing AI Insights and Ethics: How AI is Shaping the Future of Customer Segmentation
Learn how AI can make psychographic segmentation actionable, unlocking a new level of targeted marketing by focusing on values and beliefs.
Thierry Zamora
Aug 26, 2024
2 min read
Smart Retail: Personalize In-Store with AI Insights
Discover how AI-driven insights help retailers create personalized in-store experiences, boosting customer loyalty and driving sales.
Pam Radford
Aug 19, 2024
3 min read
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