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Lifemind Blog


McKinsey Just Confirmed What Strategists Have Always Known
Marketers have always known values shape customer decisions—but until now, those values weren’t targetable. This article explores how AI and ZIP-code-level segmentation are transforming strategy decks into actionable campaigns, finally aligning insight with activation.

Pam Radford
Jul 175 min read
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Boost Store Visits by Aligning with What Customers Value
Unlock retail success with actionable, AI-driven geo-psychographic segmentation. Align to customer values to boost traffic and grow revenue.

Pam Radford
Sep 9, 20242 min read
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Smart Retail: Personalize In-Store with AI Insights
Discover how AI-driven insights help retailers create personalized in-store experiences, boosting customer loyalty and driving sales.

Pam Radford
Aug 19, 20243 min read
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Customer Personas Are Great - Until You Try to Use Them
Most customer personas lack actionability. Lifemind’s AI offers precise, value-based segments with actionable content and targeting.

Chris Peterson
Jun 24, 20242 min read
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Unleash Business Growth With Market Pluralism
Shift your mindset to drive business growth by understanding your customers' worldviews, reducing acquisition costs, and increasing share.

Chris Peterson
May 20, 202410 min read
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Improve Marketing and Sales Alignment: How Market Empathies Connect Customers to Your Business
Discover how customer empathy shapes markets, guiding brands to align with diverse perspectives for stronger connections and business growth

Chris Peterson
May 13, 20245 min read
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Tapping into Consumer Worldviews: 7 Lessons for Marketers
Dive into brand preferences across consumer worldviews. Discover key insights for marketers to navigate and optimize their strategies.

Chris Peterson
Apr 29, 20247 min read
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Why Liberal and Conservative Customers Buy Different Stuff
Explore why conservative & liberal customers buy differently using Mary Douglas' Group-Grid model. Tailor strategy for effective engagement.

Chris Peterson
Apr 8, 20249 min read
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