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Lifemind Blog


McKinsey Just Confirmed What Strategists Have Always Known
Marketers have always known values shape customer decisions—but until now, those values weren’t targetable. This article explores how AI and ZIP-code-level segmentation are transforming strategy decks into actionable campaigns, finally aligning insight with activation.

Pam Radford
Jul 175 min read
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The Future of Marketing: Leveraging Values for Local Success
Marketers have always known values drive decisions—but until recently, acting on that insight at scale was nearly impossible. Now, with AI marketing tools, we can match brand messaging to what people truly care about in every zip code. It’s not about demographics anymore. It’s about motivation. And the brands that get this right aren’t just seeing better ROI—they’re redefining what personalization means in a multi-location world.

Pam Radford
Jun 163 min read
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Customer Personas Are Great - Until You Try to Use Them
Most customer personas lack actionability. Lifemind’s AI offers precise, value-based segments with actionable content and targeting.

Chris Peterson
Jun 24, 20242 min read
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Overcoming Marketing Tool Integration Challenges
Struggling with complex tool integrations, I found a solution offering rapid customer insights without technical setup to drive experiments.

Pam Radford
May 27, 20243 min read
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Tapping into Consumer Worldviews: 7 Lessons for Marketers
Dive into brand preferences across consumer worldviews. Discover key insights for marketers to navigate and optimize their strategies.

Chris Peterson
Apr 29, 20247 min read
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Unraveling the Meaning of Success for Customers to Drive Marketing Growth
Unlock the secrets of success for diverse segments to drive growth. Tailor messaging to their unique thought styles for increased engagement

Chris Peterson
Feb 12, 20246 min read
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