The Customer Journey Begins With A Need Every product or service takes a customer on a journey to varying degrees. It’s a journey to meet a need or desire, and your product is the potential ticket. Insurance is the ticket for peace of mind. Skin cream can be a ticket for self-confidence. Or a cell phone carrier can be a ticket for managing finances. So the question becomes: What kind of journey does my product offer? Liberal and conservative customers have distinct preference

Influence your market with social proof. Understanding how different customer worldviews respond can optimize your marketing efforts.