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The Psychology Behind Product Preference

Learn how differences in worldview and gender influence what people trust, how they decide, and which messages move them to act.  

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New Data Explains Why Values Outperform Demographics in Predicting Response

Here’s what the data revealed about how worldview and gender shape consumer response:

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  • Innovation divides—and gender amplifies it. 53% of liberals prefer innovative products vs. 27% of conservatives, but women across ideologies lean heavily toward reliability.

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  • Trust looks different by worldview. 65% of liberals trust entertainers, while 64% of conservatives trust authority figures like business or military leaders.

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  • Motivation messaging matters. 66% of liberals respond to teamwork themes, while 53% of conservatives value personal achievement and empowerment.

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