Designed by marketing executives
with decades of consumer insight experience
Who's the customer? It's the most fundamental question in marketing. The founders of Lifemind grappled with it for decades, working with fast-growth startups and global brands. The challenge was that current solutions had three potential problems:
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Demographics or behavior only - you don't know why a customer buys.
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Not actionable - Impossible to link to media investment.
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Requires PII or slow - Takes weeks, months, or simply can't be done.
A new solution was needed. So, the founders built Lifemind, a new self-service platform that instantly reveals why customers buy, linked to creative content and targeting without any PII. It required an AI-first platform built on a new geo-psychographic system.
Co-Founder Chris Peterson spent several years researching a new set of psychographic attributes associated with consumers focused on their personal values. He previously founded and sold two innovative digital marketing agencies where he worked with such brands as Google, Peloton, HP, IBM, Microsoft, and Patreon.
Co-Founder Thierry Zamora studied the early applications of AI to marketing to bring Lifemind's new psychographic insights system to life. Early experiments revealed that AI is a powerful tool for translating a customer's personal values into compelling, targeted marketing. He previously served in executive marketing roles at EA, PayPal, GoPro, and Twitter.
Head of Growth Pamela Radford joined Chris and Thierry to help bring Lifemind's new solution to marketing agencies and brands. She previously served in executive roles at Amazon, GoDaddy, and EA.