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Lifemind Blog

AI in Marketing
Discover how AI is transforming marketing. Explore blog posts on AI-powered segmentation, creative optimization, personalization, and privacy-first strategies that drive real results.


Stop Personalizing Ads That Don't Work
AI personalization has made scaling video ads easier than ever, but most campaigns still fall flat because they miss what really drives performance—customer values. While AI advertising platforms deliver efficiency, values-based targeting delivers resonance. Lifemind combines the speed of AI with deep audience insight, giving marketers smarter, more effective digital marketing tools for video advertising.

Pam Radford
Aug 203 min read
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McKinsey Just Confirmed What Strategists Have Always Known
Marketers have always known values shape customer decisions—but until now, those values weren’t targetable. This article explores how AI and ZIP-code-level segmentation are transforming strategy decks into actionable campaigns, finally aligning insight with activation.

Pam Radford
Jul 175 min read
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The Future of Marketing: Leveraging Values for Local Success
Marketers have always known values drive decisions—but until recently, acting on that insight at scale was nearly impossible. Now, with AI marketing tools, we can match brand messaging to what people truly care about in every zip code. It’s not about demographics anymore. It’s about motivation. And the brands that get this right aren’t just seeing better ROI—they’re redefining what personalization means in a multi-location world.

Pam Radford
Jun 163 min read
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A CMO's Playbook for Driving Franchise Marketing Success with AI
CMOs, are you handing your team AI tools without a plan? Learn how to strategically use AI for franchise marketing efficiency & creativity.

Pam Radford
Feb 104 min read
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From AI Agents to Community Connections: Top 5 Trends to Level Up Your Local Marketing in 2025
Discover 5 marketing trends for 2025, from AI agents to geo-psychographics, to help businesses personalize local campaigns with ease.

Pam Radford
Jan 84 min read
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5 Ways Smart Brands Keep Their Best Customers
Your best customers aren't leaving, they're slowly drifting away. Learn 5 strategies to keep them engaged and passionate about your brand.

Pam Radford
Nov 12, 20246 min read
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Unlock the Secret to AI Segmentation - What Top Marketers Are Doing Right Now
AI revolutionizes segmentation! Say goodbye to annual updates, hello to real-time, values-based targeting that boosts engagement and ROI!

Pam Radford
Oct 14, 20244 min read
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Why Values Matter More Than Ever: Marketing in a Polarized World
Unlock the power of values-based marketing! Discover how aligning with customer beliefs—beyond politics—drives engagement and builds loyalty

Pam Radford
Sep 23, 20243 min read
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AI’s Benefits Go Beyond Ops
AI in marketing goes beyond efficiency—it's about rethinking customer segmentation for value-driven engagement with tools like Lifemind.
Thierry Zamora
Sep 2, 20243 min read
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Balancing AI Insights and Ethics: How AI is Shaping the Future of Customer Segmentation
Learn how AI can make psychographic segmentation actionable, unlocking a new level of targeted marketing by focusing on values and beliefs.
Thierry Zamora
Aug 26, 20242 min read
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