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Lifemind Blog

Growth Marketing Strategies
Lifemind supercharges your growth marketing initiatives by optimizing results through stronger values alignment with your most performative responder segments. Discover who your top campaign responders are, understand what drives their decisions, and tailor your messaging to capture more of their attention.


McKinsey Just Confirmed What Strategists Have Always Known
Marketers have always known values shape customer decisions—but until now, those values weren’t targetable. This article explores how AI and ZIP-code-level segmentation are transforming strategy decks into actionable campaigns, finally aligning insight with activation.

Pam Radford
Jul 175 min read
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The Future of Marketing: Leveraging Values for Local Success
Marketers have always known values drive decisions—but until recently, acting on that insight at scale was nearly impossible. Now, with AI marketing tools, we can match brand messaging to what people truly care about in every zip code. It’s not about demographics anymore. It’s about motivation. And the brands that get this right aren’t just seeing better ROI—they’re redefining what personalization means in a multi-location world.

Pam Radford
Jun 163 min read
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From AI Agents to Community Connections: Top 5 Trends to Level Up Your Local Marketing in 2025
Discover 5 marketing trends for 2025, from AI agents to geo-psychographics, to help businesses personalize local campaigns with ease.

Pam Radford
Jan 84 min read
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5 Ways Smart Brands Keep Their Best Customers
Your best customers aren't leaving, they're slowly drifting away. Learn 5 strategies to keep them engaged and passionate about your brand.

Pam Radford
Nov 12, 20246 min read
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7 Ways Values-Based Marketing Wins Hearts (and Wallets)
Brands that align their values with different customer groups create connections that resonate deeply, winning both hearts and wallets.

Pam Radford
Sep 30, 20244 min read
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Why Values Matter More Than Ever: Marketing in a Polarized World
Unlock the power of values-based marketing! Discover how aligning with customer beliefs—beyond politics—drives engagement and builds loyalty

Pam Radford
Sep 23, 20243 min read
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Unlocking Store Potential with Segmentation
Discover how testing values-based segmentation strategies, like those modeled for Home Depot, could drive store traffic and boost sales.

Pam Radford
Sep 17, 20243 min read
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Boost Store Visits by Aligning with What Customers Value
Unlock retail success with actionable, AI-driven geo-psychographic segmentation. Align to customer values to boost traffic and grow revenue.

Pam Radford
Sep 9, 20242 min read
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Balancing AI Insights and Ethics: How AI is Shaping the Future of Customer Segmentation
Learn how AI can make psychographic segmentation actionable, unlocking a new level of targeted marketing by focusing on values and beliefs.
Thierry Zamora
Aug 26, 20242 min read
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Boost Back-to-School Sales: How to Tap into Gen Z's In-Person Shopping Habits
Drive back-to-school success in 2024 by creating engaging in-store experiences for Gen Z, integrating social media and value-driven offers.

Pam Radford
Aug 12, 20243 min read
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10 Pop-up Shop Ideas for Local Retail Marketing Engagement
Driving local store traffic can be tricky. Match tactics to local insights for real magic. Lifemind helps you do it quickly and affordably!

Pam Radford
Aug 5, 20243 min read
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5 Superpowers English Majors Bring to the AI Marketing World
English majors, your skills are in high demand! Use AI to enhance storytelling, analytical thinking, personalization, and marketing strategy

Pam Radford
Jul 8, 20243 min read
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McDonald's Celebrity Meals: Five Market Worldview Lessons
Learn from McDonald's: Understand your market's worldview to avoid backlash and drive growth with intentional marketing strategies.

Chris Peterson
Jun 3, 20245 min read
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Unleash Business Growth With Market Pluralism
Shift your mindset to drive business growth by understanding your customers' worldviews, reducing acquisition costs, and increasing share.

Chris Peterson
May 20, 202410 min read
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Improve Marketing and Sales Alignment: How Market Empathies Connect Customers to Your Business
Discover how customer empathy shapes markets, guiding brands to align with diverse perspectives for stronger connections and business growth

Chris Peterson
May 13, 20245 min read
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Understanding Customer Worldviews: A Key to Decreasing Acquisition Costs
Harnessing self-control vs. self-expression dynamics empowers marketers to tailor strategies effectively, driving deeper engagement.

Chris Peterson
May 6, 20243 min read
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Tapping into Consumer Worldviews: 7 Lessons for Marketers
Dive into brand preferences across consumer worldviews. Discover key insights for marketers to navigate and optimize their strategies.

Chris Peterson
Apr 29, 20247 min read
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Improve Conversions by Tailoring Certainty to Diverse Audiences
Fear, Uncertainty and Doubt are known purchase motivators. Less known is how emotions play with customer values and influence purchasing.

Chris Peterson
Apr 15, 20243 min read
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Why Liberal and Conservative Customers Buy Different Stuff
Explore why conservative & liberal customers buy differently using Mary Douglas' Group-Grid model. Tailor strategy for effective engagement.

Chris Peterson
Apr 8, 20249 min read
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Crack the Code on Customer Thought Styles to Drive Growth through Marketing
Understanding how liberal and conservative customers think can boost your sales. Align marketing to their thought styles for better results.

Chris Peterson
Apr 1, 20246 min read
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Contact us to see how fast and simple it is to know your market better with Lifemind AI
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